Return of The Bugman!!!


Its not often that you see a super hero around you. Its however a very common occurrence that you see him coming back in a new costume, better masks, and upgraded powers. May it be countless personas that Batman has seen, a few successful stints of Superman, of course closer to home Big B keeps coming back again and again, famously now with Crorepati 4. The point is, there is something alluring with revamps, everybody loves them, if done rightly so. It’s a fine balance between the two that makes any revamp successful. Too little and its hardly a revamp for people, too much and its suddenly something too new to generate nostalgia.

Yes, the latest tool in a markers kit bag is playing up the nostalgia. Suddenly retro themes are everywhere, from Rayban to Raymonds, everybody is riding on the wave. Even the unforeseen Pink Floyd Reunion is on cards, we might as well start wearing frills on our shirts. The most famous usage recently has been the amazing return of the dear Bug, the lovely beetle. Beetle has successfully managed to revamp the model, yet keep it classy enough to remind us of the old days. The car is loaded with new features, yet maintains the curves and character of the old legend that it has for ancestor.

The Addictive quality of nostalgia is maintaining the form highly similar, yet revamping the structure. Check out the Chinese girl release above. Clearly give away about the message. The thing to notice is however that the girl supposedly from the sixties can still parade on the red carpet and pass as stylish( personally of course, the lesser the better, simplicity rocks). The message is clear- Style is timeless, forms change in a way. This is exactly what they have done with the car. Same smoothness, cuteness, and bubbly air as the old one, the essence has not changed at all. The key is to incorporate the old style whilst revamping the brand. Getting the Blend right is a must. Showcasing the retro too much will land you together with a whole bunch of companies who can’t justify the theme. Awful release with Genelia for Fanta is one such example. It doesn’t possess the legacy to carry it off. I guess they just wanted to go with the tide and use the bold colortones of the sixties for some additional brand recall.  Wolksvagon, because of its legacy, does not need to be very obvious about the lay out and composition. Rather, they have placed heavy impact in the close resemblance of two models in the first release. The layout is very modern, with minimal copy.

As the retro takes hold, you will see more and more company going back to the root. Who knows if it will work for them, it certainly has for Wolksvagon. But then again, almost anything works for them. I am grabbing my pop corns to hook on to latest round of adventures by the amazing Bugman.

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