After finishing my day work yesterday I was just going through some of the interesting logos of popular brands. Logo is usually a reflection of the brand in itself, and so observation and interpretation of logos gives me a
lot of fun.
A glance at the logo of Baskins and Robins reminded me of the reasearch that I had done in college days. It has always been captivating.
You could easily see that they have highlighted their initials by keeping it in the middle with a large typeface. BR stands for Burt Baskin and Irvine Robbins. They were the partners. But the real magic is in the number 31 if you could notice. They have portrayed it since they have 31 original flavours. And they propagate it as ‘one for each day of month’,
Their initials and the range they have is constructed into one symbol,thus making it highly attractive and creative as well. Even the typeface and colours selection which are used are friendly in nature.
Really, hidden things always give surprises, did you get 1?
Rabbitricks 
Oct 11, 2010 @ 13:42:40
You guys, have done great job. I am sure many bright doorswillbe oening for you in future. All the best.